NarrativeLogic™ by Epitome is the top ranked finalist in Greenbook's Insight Innovation Competition! This international competition "helps budding entrepreneurs bring disruptive ideas to life, while connecting brands to fresh and untapped sources of competitive advantage through deeper consumer understanding." Epitome is now preparing for the final round of live presentations, which will take place at the Insight Innovation eXchange Europe 2014.
What is NarrativeLogic™?
NarrativeLogic™ is a deep-dive qualitative research technique based on the discipline of narratology and decades of social science research.
Narrative: The Key to Human Identity
NarrativeLogic™ succeeds in understanding buying behavior because consumers and B2B buyers, like everyone else, make sense of their lives through the stories they tell; they are constantly composing stories about why they act the way they do and make the choices they do.
What to Expect
Through our unique methodology we identify the stories your customers are living through and locate points in the stories that afford opportunities to brands and businesses. The groundbreaking insights generated by NarrativeLogic™ are often transformative, mapping out completely new ways to position brands, communicate value propositions, and develop new products and services.
In multiple tests in North America and abroad, brand concepts developed with NarrativeLogic™ have consistently outperformed competitors, often with a two-to-one advantage.